Cindy Sisson-Hensley

Cindy serves as President of HOPSports, where her primary goal is to enable America’s youth to get healthy and fit through the innovative HOPSports Training System.  She integrates her efforts with schools and youth community sites to deliver sport-specific training, nutrition, wellness, and messaging in partnership with professional teams, athletes and Hollywood celebrities.     

 

Prior to her tenure at HOPSports, Cindy served as Logistics Manager for the 1984 Olympics and subsequently held the position as the Director of Promotions for the Ladies Professional Golf Association (LPGA).  Through her successes at the LPGA, Cindy earned the role of Manager of Sports Marketing for Gatorade. Her responsibilities included negotiating pro-team contracts for the NFL, NBA, MLB, NHL, NASCAR and major golf properties for sideline exposure and retail marketing promotions. 

 

In 1994, Cindy founded Agency Won, a full-service sports marketing company, where she leveraged marketing investments, primarily in NASCAR, for a number of consumer product companies.  Eventually her agency merged with Tailwind Sports with Cindy managing the motor sports division and served as the managing director of the USPS Pro Cycling team with 7- time winner of the Tour de France, Lance Armstrong. 

 

 In addition to her duties with HOPSports, Cindy has served as marketing consultant for current NASCAR sponsors, raising significant funds for charities with clients such as NASCAR and Indy drivers Dale Earnhardt, Jr.,  Jimmie Johnson,  Jeff Gordon,  Tony  Stewart, Kasey Kahne, Lyn St. James and other sports figures and country music legend Hank Williams, Jr., utilizing the eBay auction platform with her company Agency Won.  

 

 Cindy graduated from Pepperdine University with a bachelor’s degree in Sports Medicine and the University of  California at Los Angeles with a master’s degree in Kinesiology.

 

 Cindy resides in Mooresville, NC with her husband and son. They enjoy boating, fishing and skiing (water and snow).